This will be my last blog post as a part of the 303 course I’m taking, but that does not necessarily mean that I wont post more at a later time.
This post will be based on readings again provided by my fellow students and will be much on the same theme as I am writing my thesis on, Participatory culture.
The fist part is a video by Henry Jenkins as a part of the Big Thinkers series.
Henry explains how youth in school actually learn more from engaging in communities where they have a invested interest outside of school. He debates that for a learning environment and the educational process to be successful, you need to also engage the different interests of the youth.
Give them a sense of entitlement and validation for their work not only in school, but outside aswell, and try to bring that fruitful creativity and willingness to learn into the education.
The second part is two chapters in the book Participatory Culture in a Networked Era Henry Jenkins, Mizuko Ito, danah boyd. Chapter 4 and 5 to be exact.
These chapters delve more in-depth on the theme that Jenkins talks about in his video, how and why we should encourage digital literacies as a part of education.
I wholeheartedly agree with the notion that we need to cater education more towards youths interests then the straight forward classroom teaching.
The fact that youth learn more and faster from engaging with online communities than actual classroom education should serve as a big indicator that it is high time to make some changes.
Creating interest, building interest and molding a solid learning environment should be the next step of education. As a part of the curriculum, there should be time devoted to alternative learning methods, this is where the students can shine, and really come forth with their interests.
The second set of readings are based on the music industry and their link to social medias. As his project my fellow student is creating a work of digital art. By taking comments on Facebook from pages belonging to music bands and rearranging them into new comments. This looks to be a surreal and ironic take on the fact that band can simply pay for likes. A band might have 10000 followers, but only 1-10 comments on their posts, and barely the same number of likes. It will be interesting to look at what this “Comment Generator” will come up with.
In the article from Metalsucks.net Vince Neilstein argues that social media have actually helped musicians to get more in touch with their fans, and have created a more direct stream of revenue from fan to band.
I have to agree with this. If you like a band, you can now just look them up on Facebook, like their page and all of a sudden you are informed of concerts, releases and other events. Just like the good old mailing list.
This of course only works when you are a fan and actually like a page. Though it is evident that bands, especially niche bands, or sub-genre band can exploit this by paying to get followers. These are just empty numbers, and not actual fans that will buy their product. But in the eyes of say, a label company, all they see is that this band has a huge following, and will be worth investing in.
The last reading delves into the music journalism and how journalism as a whole has not been able to keep up with the rapidly growing digital trends. The lack of innovation for journalists has led to a “forced sellout” where they hand over their content to other medias like snapchat or instagram, in the hopes that it will peak interest, and again lead to revenue.
The writer of the article Jason Gross talks about how journalism is not wholly suited for the new medias, and how, just like news papers, music magazines are suffering from the uprise of digital medias. Free content and amateur generated reviews are moving in on their turf.
I also believe that the availability of music today has led to music journalists not being needed anymore. “Back in the day”, one would read a music magazine to get inspiration to new music to listen to, or one would go to a record shop, talk to the sellers and maybe be allowed to listen to a track or two from selected bands.
Nowadays, it takes you a single search on YouTube, Spotify or any other digital media hosting music, and there you go. You can listen to anything at any time and make up your own mind than and there instead of reading a magazine, purchasing an album and then go home to listen to it.
Music journalism is dying and the cause is the fact that they are not needed in any capacity any more. We can find and listen to anything we want, and we do not need a journalist to tell us if the music is good or bad, we can make that decision for ourselves now. There is no need for a middle man any more.
Those are my thoughts on the ideas of Jenkins and the educational environment, and the music industry moving to social media as a platform of spreading content.
Hopefully there will be more to come on this blog, but as of now, the only thing left to do is finishing up the semester and do my exams.
Thank you for reading my blog, and I`ll hope you`ll be back if and when I start up again.